Youtube : Art in Fusion TV

LinkedIn: Rebeca Riofrio 


Facebook: REBECA RIOFRIO (public figure)

Twitter: @RebecaRiofrio

Instagram: @rebecariofrio_artinfusiontv

Official site:


Rebeca Riofrio is a South American born based in the UK for the last 20 years. She studied art and worked for the American novelist, travel writer and renowned war correspondent Martha Gellhorn. After Gellhorn’s death, Rebeca started to work in the education sector and helped to build a multimillion corporation. She decided alongside that job to open a company on her own – Art in Fusion – the fusion of the arts and business – this idea was born out of her passion for all the art forms and the fact that she saw the need for a platform to promote talent in London. Rebeca Riofrio currently works as  Business Developer & Marketing Executive at  LCA Education & Anglia Ruskin University (since 2000).



What sparked the idea for Art in Fusion?

Seeing the necessity among young artists, who mostly end up giving up on their dreams due to lack of funding to support their craft we decided to create a platform to teach them a few basic business steps for success . We create opportunities for amazing talent that is out there and would otherwise be neglected – thereafter we also develop media platforms for business and video production company.


Has it been difficult balancing art and business at the same time?

This factor can be challenging as many times the creativity can be limited by given budgets. If you know how to plan ahead this wouldn’t be a major problem but is challenging but not impossible.


Did your experience working with Martha Gellhorn have any impact on your career path?

Certainly – Martha Gellhorn ‘to the people that don’t know’ is today considered one of the greatest war correspondents of the 20th century –  her voice is something i got deep inside me – she is most definitely a great example and inspiration in my life.  During the 4 years that i worked for her I had the opportunity to talk to Nelson Mandela – meet the Clintons – Rockefellers – Shakespeare’s relatives, amazing writers and correspondences  – such experiences were a huge impact in my life.


Do you think it is difficult to start a business in London?

I  think that all is relative to your own vision and goals. London is a great place to make you a good future.


What are you top 3 tips for someone who want to start their own business today?

If you have an idea for a business you feel passionate about, my advice would be that before putting all your eggs in one basket to do a self-evaluation. Be truthful and ask yourself questions like, if you would be able to do this every day 24/7? Are you able to handle constructive (and sometimes hurtful) criticism?  Do you have the skills and abilities to convert this passion to a successful business, and if not, how will you obtain them? Also, think about how you will react to the possibilities of changing systems and concepts around such business? Finally check your finances and see how feasible it is for you to go all the way in regards to time and monetary investment. This is my pragmatic but straightforward advice and I encourage you to follow your guts and incorporate your passion in whatever you do.